Puzzle game demographic

Our infographic series will help you better identify your top target audiences and take your next app marketing campaign to new levels of success. The first infographic in this series, presented above, reveals some interesting facts about the demographics of casual puzzle app users.

These facts can help you craft messages that are clear, relevant, and intriguing. Would you like to learn more about your casual puzzle app users? Check out their lifestyle and ad engagement! Still, the trend of a growing female audience is clear.

Casual gamers will often only play a game for a few minutes and might not pick up the game again for a few hours or even days. Why not create a game with a female lead instead of male? Look at Lara Croft and Samus for inspiration on how to create a great female lead. Video gaming took the world and living room by storm with the release of the Nintendo Entertainment System.

Many people who grew up during that time period continue to game. Consoles are becoming more accessible and advanced, with some of them able to take the role of a home media center for nearly all entertainment needs.

The average age of the gamer of today is around the age of Some surveys suggest age is actually the biggest factor in different gaming tastes and motivations, especially when it comes to competition.

A more stable motivation across gender and age is strategy. Not only does it offer deep strategy, the player-vs-player aspect attracts the younger crowd interested in competition. In general, however, many older gamers tend to decrease the time spent on games due to increased responsibilities and other hobbies. Many, however, continue to play games in some form or another.

Interestingly, MMOs still seem to be a popular genre for many older gamers as they allow for many different play styles. Casual games might be great for this crowd, but they often want the challenge that older games from their youth offered.

Developers will want to make the controls relatively simple to pick up while still offering a challenge in terms of level design such as:. Thanks to technology becoming more accessible, schools are using video games in the classroom. In fact, 74 percent of K-8 teachers use digital games for educational purposes. According to teachers, these games help promote focus and concentration in children while also improving their coordination, reading skills and fine motor skills.

Even parents are using video games to help their children. As gaming becomes more acceptable by society as an educational tool, the number of gamers under 18 will increase. With schools and parents utilizing games as a means of education, this newest generation of gamers will be more accepting of games of all kinds. The trick with young gamers is that you need to make your game interesting to the child while also appealing to the parents.

Graphic violence and gratuitous sex should be avoided. Look at Pixar movies for inspiration on how to approach difficult themes that appeal to both kids and adults. Are there enough potential fans out there to generate real revenue?

Rest easy: a very diverse group of Americans play video games, according to recent data from the Pew Research Center. Nor are video games restricted to a particular gender, with 39 percent of women saying they played games compared to 47 percent of men.

Adventure games came in third in the poll, at 49 percent, followed by shooters 42 percent , role-playing 39 percent , team sport or racing 33 percent , and simulations 32 percent.