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Ptcl imc plan 1. Global connectivity reliability has been improved. PTCL is expanding the long distance and infrastructure side through spreading out two sea-me-we submarine cables. Every organization must hire, train, motivate, maintain and ultimately separate employees. Human resource department is responsible for arranging and managing human capital for PTCL. Their main tasks include recruitment, selection, promotion, performance management, training arrangement for employees etc.
Its main responsibilities include assigning duties and responsibilities to employees and managing varied issues regarding their jobs and work performance. It also process and finalize duties and responsibilities of officers. It is also responsible for process and finalization of provision of posts as per requirement by re-designation of existing staff or creation of a new temporary post if justified.
It may perform modification or fixation of assignment or jurisdiction of every official as per requirement. It is the systematic use of ration to interpret the financial statements so that the strengths and weaknesses of the firm as well as its historical performance and current financial condition can be determined.
Ratios can be classified into following five broad groups. Analysis corporate liquidity is especially important to creditors. If a company has a poor liquidity position, it may be a poor credit risk. Net working Capital. Current Ratio. Net working capital is a safety cushion to creditors. A large balance is required when the entity has difficulty borrowing on short notice.
This ratio is used to measure the ability of an enterprise to meet its current liabilities out of current assets. An analysis of leverage concentrates on the long term financial and operating structure of the business.
Some leverage ratios are. The debt ration compares total liabilities to total assets. It shows the percentage of total funds obtained from creditors. Some major ratios are: i- Net Profit Margin.
So the profitability of PTCL has declined. Various ratios exist to measure the activity of receivable, inventory and total assets. Here activity of receivable with its collection period is discussed. Accounts Receivable Ratios: The accounts receivable turnover ratio gives the number of times accounts receivable is collected during the year. Here dividend related ratio is discussed. Dividend Payout. Many stockholders are primarily interested in receiving dividend.
The profitability is declining and dividend is has also reduced. The EPS for to decline from 4. The Marketing Department adopted a proactive role in introducing marketing techniques for retaining current customers and attracting new ones. Marketing department check that what are the existing products, what are the provisions for new products and the development of these new products. Marketing department explore and modify existing products, position these products after modifying, use promotional tools and do advertising of their new products and also do budgeting.
Orient 2. Interflow rebranding of PTCL done by this agency 3. MPL 4. Evernew 5. Midas 6. Maxim 7. Brand Partnership 4. This resulted in significant reductions in both tariffs and charges throughout the year. Installation charges both rural and Urban , line rent, Nationwide and international call tariffs and Bandwidth rates were resultantly decreased. Massive marketing campaigns, based on strategies recognizing the target audience and application of advertising tools that generate the greatest responses, were launched in both urban and rural areas to attract the maximum number of customers.
V-wireless and green lifestyle was also launched during Currently PTCL is working on blue lifestyle, red lifestyle and yellow lifestyle packages. This important task is an ongoing activity being carried out by the most reputable research agencies of the country. Approximately 5. This can be changed by the customer if need arises. System automatically dials a preprogrammed number after 5 Seconds delay , most appropriate for frequently dialed numbers.
Abbreviated Dialing Dial a short number single digit to get desired number. A maximum of 10 such Numbers can be registered. This will allow customers to be in peace if he does not want to be disturbed during such time. The caller will get a pre recorded message. Absent Customer A Customer with this facility may inform the calling person about his non availability at that time.
This calling person will get an announcement or a special tone. Wake up Ringing of a customer telephone is initiated at the fixed time. In case Customer does not answer the ring at the first offering, subsequent rings will follow after 5 minutes. Activation shall be free of costs. Charge a local call for messages retrieval.
The service will increase call termination on land line network. Wireless phone connection Rs. It offers all the services of a tradition land line including short messaging services SMS , caller line identification CLI , phone book, call waiting, call transfer and high speed internet facility along with being semi mobile. Daily line rent is of 7Rs. By the end of June , record sale of Rs. The prime objective of this service is to facilitate the customer in getting a new connection with minimal documentation.
Aasan cards are available in Rs. The end user can obtain a Wire-line payphone set from a Wire-line payphone operator. Security Deposit for each payphone connection Rs. NWD call Rs. Line rent Rs. Phone n Net New Phone net is a new service by PTCL whose purpose is to provide the availability of internet any time without prepaid card charge.
Here customer need not to charge the prepaid card like in Vfone,rather phone number will be used as username and password and it will be charged to the bill of phone. PTCL conduct the market survey of internet cards for the launching of phone-net and for Rawalpindi, I was given this task. Currently available in Karachi, Lahore, Islamabad.
Corporate Services PTCL is striving hard to facilitate its valued corporate customers at each level of service. The list of Corporate Services is given as under: Toll Free It is a toll free service starting with A service for corporate clients for establishing domestic and international call centers.
The number of subscribers stood approx. Premium rate service A service for corporate customers they advertise their numbers for which a premier call rate charged. Mainly used by clients conducting live talk shows and are gathering customers feedback.
Five more operators signed agreements with PTCL in the year bringing the total to thirteen. VPN provides a private telephone network linking their offices in different cities onto one network where cost of communication between the different cities in significantly reduced just like PABX. VPN is an intelligent network in service which allows an organization to private network using its current PTCL lines without requiring the installation of dedicated network resources.
Audio Conferences Service Another corporate service where our corporate clients can have a conference call amongst their various offices. There are clients by the end of year It consists of 6 digits proceeded by 3 digits code of , common to all UANs. It can be accessed from other cities from dialing the area code first.
There has been a steady increase in the UAN subscribers due to its better quality of service and positive effects on the customers businesses, as well as, user convenience. For example: UAN is easier for customer to contact you by dialing a simple number. Its quick and easy access to make queries and complaints increases customer satisfaction. Customers are increasing aware of the benefits of doing business by phone because it is time saving and both convenient and cost saving.
UIN is a number starting with used for accessing the Internet. The call dialed is charged as one local call irrespective of its duration. Number specifically allocated for ISP operators. The benefit of the service goes to the end users, who happen to be any ISP customers. Once subscribed, the service means timeless communication for your customers.
Once subscribed, the service means timeless communication for your customers, allowing them to pay for a single call irrespective of its duration. Broadband Internet services specifically cable modem and DSL bring high-speed Internet connectivity to homes and small businesses.
Millions of people already subscribe to broadband Internet Telecommunication revolution is taking our world by surprises. While it took global telecom development over years to reach 1, Million customer marks for fixed line telephony service, it took only about 20 years to reach the first billion mobile users. This is the pace and tempo of growth and telecom landscape change.
The new wave of high speed internet, the broadband penetration, is likely to follow similar trends in next years in the world. However, the broadband which will be a powerful tool for economic growth will need much support from the government as policy maker who has to set vision and resources for growth.
If, we have look at Mobile telephony, internet and broadband, we find that these are becoming integral part of today's life and especially a life style for the young. Shift towards Broadband: The Next Big Thing The next phase in digital revolution which has already started happening is the swift shift from low-speed internet to real high speed broadband information and data networks that leverage strength from both fixed and wireless transport and access alternative methods.
Broadband internet connection has become one of the most profound communication developments ever the demand for high-speed internet connections is set to continue and future would see a big boom. There are about million fixed broadband users today and by credible forecast depict the number growth to reach to about 1.
PTCL is now the leader in consumer broadband in Pakistan, leading the country into 21st century. There are options of 3 plans to meet bandwidth needs. This convenient mode of bill payment was launched in January It facilitates customers in making payment of their phone bills through these cards from their own telephones. These are available in denominations of Rs. Discussions for similar agreements with other banks are underway. This facility is in service now and is providing convenience to a large number of people.
Tasks Assigned to me: On my first day of internship, first of all I gave the joining to Mr. Dawaar GM Marketing. GM Attached me to Product manager Mr. Usman Ali Khan. Usman gave me to do some work on Excel Sheet which was entries of activation and deactivation of Green Lifestyle Package. In the first week they explained me the working of marketing department and gave me information about different packages.
In that first week, I got an opportunity to conduct a market survey fro the upcoming service. PTCL is going to launch a new service to its customers named as" Phone-net" for that service there is need to conduct all Pakistan survey about internet cards.
For Rawalpindi, I was given the task to conduct it. After collecting that data, I compiled that data and prepared a summary of data. During the next two weeks of internship he handed over me to advertising agency "Interflow" which was responsible for rebranding of PTCL where I got a wonderful exposure of advertising agency.
After that in 4th week, they assigned me a task to do the data entry of sales. In 5th week, I worked in advertising section for a week. Here I was attached with the Mr. Mushtaq Assistant Deputy Manager advertising. I helped him in compiling the work orders for the advertising agencies. After that in 6th week, they allow me to work in business intelligence department for two weeks.
Kashif Qureshi and Mr. Hammad were there to guide me. Here in that days Business intelligence department was having the task to make a "dashboard". They assigned this task to me. What is Dashboard? Dashboard is basically for telling the trend in the business position of an organization products and services.
Dashboards are used to communicate status and to drive action. Dashboard is a way to view data from several different reports with one simple click a dashboard is a user interface that, somewhat resembling an automobile's dashboard, organizes and presents information in a way that is easy to read. However, a computer dashboard is more likely to be interactive than an automobile dashboard unless it is also computer-based.
To some extent, most graphical user interfaces GUIs resemble a dashboard Some products that aim to integrate information from multiple components into a unified display refer to themselves as dashboards. For example, a product might obtain information from the local operating system in a computer, from one or more applications that may be running, and from one or more remote sites on the Web and present it as though it all came from the same source.
Hewlett Packard developed the first such product, which began as a tool for customizing Windows desktops. Called Dashboard, the HP product was subsequently acquired by Borland and then a company called Starfish. Microsoft's Digital Dashboard tool incorporates Web-based elements such as news, stock quotes, and so on and corporate elements such as e-mail, applications, and so on into Outlook. Dashboards may be customized in a multitude of ways and named accordingly, generally, for example as a general corporate or enterprise dashboard, or more specifically, as a CIO or CEO dashboard.
With the assistance of Mr. Kashif and Mr. Hammad I develop simple dashboard but there was still a corner of improvement in it, as Mr. Kashif wanted to have drilled down facility which I remain unable to develop that drill down facility. Then I rejoined marketing section with Mr.
Usman in 8th week, where they allow me to write the creative brief. I learned how we can write a creative brief of a product or service. In the last week, I got my internship certificate and do some routine tasks of office. In this way I did my internship and learned how to develop different marketing strategies. This will help me a lot in my future as I am willing to do job in the telecom sector.
I learned the steps involved in launching of a new product and how and why an organization change its logo. This will definitely help me in future. Placement in the sales channel — How is the product sold by whom to whom? Does it represents a major determiner for success and therefore involved in a major part of their daily activities for buyers and influencers? Some marketing folks may think of "rebranding" as the act of coming up with new logos, name, tag lines, colors, packaging, etc.
Or it could mean to some purchasing a product manufactured by someone else and putting your own brand on it. And it's always possible that "rebranding" could mean to someone the same thing as repositioning - taken very loosely. The Crescent symbolizes Pakistan, the circular core replaces the star, and the multiple crescents symbolize the fact that there is so much more to offer. As a symbol the crescent reflects the purity and integrity of our proud nation.
Just like the crescent's promise of a full moon, we, at PTCL, bring to the customers the promise of new and improved services. The crescent also symbolizes PTCL's passion to shine bright and our quest to keep on rising. The color combination depicts the partnership with Etisalat while the dot that symbolizes the Pakistani customer is the official Pakistan Green. Top Reasons to Reposition a Brand Brand repositioning is necessary when one or more of the following conditions exist: Your brand has a bad, confusing or nonexistent image.
Your organization is significantly altering its strategic direction. Your organization is entering new businesses and the current positioning is no longer appropriate. A new competitor with a superior value proposition enters your industry. Competition has usurped your brand's position or rendered it ineffectual. Your organization has acquired a very powerful proprietary advantage that must be worked into the brand positioning. Corporate culture renewal dictates at least a revision of the brand personality Reasons of repositioning for PTCL This decision to change the logo was based on some key findings of the extensive research conducted of the market.
As a result certain issues came to light. Firstly the image of PTCL needed to be revamped. A marked shift in the customer paradigm was also required. The company needed to create a tailor-made communication focused on targeted segments to effectively communicate with the corporate sector. The immediate task at hand has been to change the logo and the theme line.
This will be followed by continuous launch of innovative solutions to create perception of change that should trickle down to all sub brands. The tentative launch of Triple play will be the spring board to enhancing image.
At the same time internally we will have to focus on improved customer service and fault management. The New Brand Identity demands new attitude towards business practices from all the employees. This is the only way our customer can 'feel the difference'. In the age of getting competition more tight, PTCL wants to refresh its image in terms of its services. ERP integrates all data and processes of an organization into a single unified system. A typical ERP system will use multiple components of computer software and hardware to achieve integration.
A key ingredient of most ERP systems is the use of a single, unified database to store data for various system modules. The introduction of an ERP system to information replaces two or more independent delivered applications eliminates the need for external interfaces previously required between systems.
ERP is useful from standardization and lower maintenance to easier and greater reporting capabilities, typically kept in one database The project has been given the.
All the information will be integrated, making access to good quality information easier. When the ERP system is installed, greater agility in meeting the needs of customers, suppliers and staff should be possible. Things will run so much smoother after the ERP system is installed. Kiosaks will be available at OSS. From getting new service to payment of bill and all other services will be available at one shop. This will be launched in few large cities of Pakistan then it will be available to other cities of Pakistan.
The purpose of this project is the easy availability of services and saving the maximum time of customers of PTCL. Interflow Communications has offices in Karachi head office , Lahore and Islamabad. All three Offices are fully functional independent offices, taking care of their respective portfolios independently. However, wherever required, inter-office coordination and cooperation is readily available.
Interflow Communications is not only the largest, but also the fastest growing agency in Pakistan. Interflow Communications Pvt. It is the most reputed Creative and Brand building agency. Hierarchy of Interflow Islamabad Mr. Art Director Designers Visualiser DR Security guard How an advertising agency works: Client service department is the front end of an advertising agency.
Client Service gets the client and takes their requirements to form the ad. Then that requirements and specifications are explained to the creative department. Creative department make the concept of ad. Then a rough sketching of ad is developed. Client service department continuously remain in touch with the client and present the concept to the client.
Creative department handed over concepts to the art department where coloring, design of product and about ad is decided. From art to next is the design department which develops the designing of ad using the technical tools. Then after building the ad client service present to the client if there is any change then that change is implemented.
After the approval of client, ad is sent to Media department and media department placed that ad according to the client requirement about media on right time right space and in right shape. For the execution of this phase media department plays very important role. Client Servicing Client servicing mean providing the advertising services to the different clients of the agency. Client serving plays a major role in the marketing of an agency.
We can say that client servicing departments are the back bone of the advertising agencies. Business Development Business development means to get the new clients from an open competition. Here it is too important to explain that how the agency can get the clients from an open market. In Interflow each of the marketing members can do the business development by utilizing its experience.
BTL Below the line activities BTL is an advertising term, its mean all those activities which would took place on ground to promote or to market a product, brand or services. For example Street theater, float activities, puppet shows and arrangements of concerts. Interflow communications is one of the biggest groups of advertising and event management in Pakistan; it has all the resources to manage all the above mentioned activities. Interflow communications has very strong relationship with all the media channels and with press media as well.
It is basic marketing strategy for the entire advertising agency. The client can also directly approach to these media but if they go through the agency it is very beneficial for the agency. The agency gets the negotiable rates from there own from the channels.
We can say that Interflow Communications basically selling its services as a product. Interflow has very competent employees profile and Management team which make the policies and take actions for its services. Ideas There is always an idea behind a successful project or campaign.
Interflow communication through their creative people creates ideas for its clients keeping in view their goals and objectives. Execution If the respective client likes that idea or concept of the agency then second step is the execution of that idea. Role of Creative department Creative department plays very important role in management of advertising concepts. Interflow has a very competent creative department who is responsible to manage the product as per the satisfaction of the clients.
Role of Art department Art department is also the key of success of an advertising agency. In interflow communication also play a very vital role in the success of the client advertising. Role of Media department The last step in the management of advertising is the placement of advertisement in the media department on right time right space and in right shape.
An approved tariff from all the authorities of this association has been made for production jobs. Production jobs means production of television commercial, radio commercials, production of posters, banners, streamers, etc. As per the clients requirement agency would produce that specific job and would take its chargers according to the tariff.
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