Google amazon and microsoft

Catherine Clifford. A new electric vehicle company is planning an IPO, but this one has a long history. Eric Rosenbaum. Coffee production hurts the planet. Scientists think they may have another way. Charmaine Jacob. The company has successfully moved from a mobile-first world to an AI-first world. Their lab, Google AI , is conducting research that advances the technologies by applying AI to products, new domains, and developing tools to ensure everyone can access AI.

One of the many areas of artificial intelligence, deep learning, is an integral part of Google services to provide useful recommendations on YouTube.

Deep neural networks analyze everything about the users viewing habits and preferences to personalize their feeds in a way that they will be addicted to the app and the ad money keeps rolling in making the company profitable. This tool identifies hate speech and toxic comments by assigning a toxicity score to a content section based on multiple parameters. It has been successful in protecting political campaigns and websites against DDoS.

Amazon is a trillion-dollar company, thanks to artificial intelligence. The cloud giants are vying for a piece of a new Department of Defense contract after the Joint Enterprise Defense Infrastructure cloud contract, or JEDI , fizzled out, but that may be an opportunity for smaller software companies to win big, too.

It also gives a multitude of software providers, like ServiceNow , Splunk , and Databricks , the potential win big. In fact, the Pentagon's software spending is expected to "explode" over the next two years, with plenty of chances for tech companies of all sizes to get involved, Alex Rossino, an analyst at the government-contracting research firm Deltek, said.

After the Pentagon awarded the contract to Microsoft in , Amazon challenged the win and said the evaluation process "contained clear deficiencies, errors, and unmistakable bias. While Amazon, Microsoft, Google, and Oracle, have already begun lobbying for the new contract , smaller companies will have a chance to sell their cloud services on a new marketplace that the Pentagon is considering launching a couple years after JWCC is awarded this spring, according to FedScoop.

The marketplace would act as "an Amazon for cloud capabilities," Rossino told Insider. That would mean any DOD customer could access and use a bevy of cloud products right away, knowing they passed security muster.

While the Pentagon's cloud-infrastructure spend is likely to be concentrated in the major cloud providers, software is still "a wide-open field" for companies hoping to cash in, Rossino said.

Any cloud provider that wins a piece of JWCC has much to gain when it comes to credibility and market share. The tech giants, along with several other enterprise companies, have agreed to a series of principles related to customer data and government regulations. The group outlined a handful of key principles, including that governments should engage customers first, with only narrow exceptions; customers should have a right to notice; cloud providers should have a right to protect customers' interests; governments should address conflict of law; and governments should support cross-border data flow.